Collaborative Action for Impact

Partnering for Change

Food waste is an opportunity. How can we come together to unlock this opportunity and experience the numerous social, economic, and environmental benefits. In addition to our advisory and technical solutions, we actively engage in advocacy. We facilitate access to knowledge, encourage knowledge sharing between stakeholders, and engage individuals in community-based campaigns. 

Advocacy is an important part of our work. We believe that real sustainable change requires ongoing conversation as well as a culture of taking action. By providing access to relevant resources we empower individuals, organisations, and businesses to find innovative ways to contribute and make an impact. Regardless of your goal, whether it is to reduce carbon emissions, adopt best practices, or reduce your food waste footprint, we have relevant resources and conversations below. 


Make a Difference

We are building a community of advocates to raise awareness of the bahaviours responsible for food waste. Volunteer to become an i'm Perfect Food Ambassador. Ambassadors coordinate and run food waste awareness campaigns in local communities.  We also work with volunteers to bring our food products to workplace cafeterias and shops. All volunteers receive training and support 

JOIN our Community 


Sustainable Food Systems Matter

Long gone are the days when sustainability was merely a buzzword. Today, it is one of several key policy objectives driving cooperation and commitment among various stakeholders to create better food systems. From food producers to consumers, manufacturers to retailers, we all have a role to play. Collective and coordinated action can only serve to amplify our efforts. While there are several areas of potential intervention, food waste has the potential to unlock environmental, social and economic benefits.

Globally, it is estimated that 1.3 Gtones of edible food goes to waste or is lost each year. For context, this is equal to slightly more than one third of the world's food supply by weight. In total food waste costs our global food systems USD2.6 trillion a year. This figure accounts for the impacts of food waste on natural resources such as water, biodiversity as well as factors such as livelihood vulnerability. 

Food waste is widespread due in part to wasteful behaviors that occur at every stage of the food value chain from pre-harvest to consumption. Trends do exist however and understanding treands can support efforts to design and prioritse interventions. For example, downstream food waste, which is concentrated in middle and high income regions, is due to consumer behavior. Downstream food waste occurs post-harvest during processing, distribution and consumption. Downstream was accounts for almost 50% of food waste in food systems in middle and high-income countries.

Here at i'mPerfect, we work with businesses and organisations to design and implement solutions to reduce food waste. We believe that sustainabiity is an opportunity. Whether the objective is to increase food security or reduce a sector's carbon footprint, sustainability strategies that target food waste can create lasting positive social, economic and environmental benefits.

Irene Mosota