A contributing factor to waste in our food value chain is aesthetics - "the physical appearance of a fruit or vegetable". Quality standards post-harvest send fruits and vegetables deemed too "ugly" for customers to the landfill. At i'mPerfect, we source wonky fruits and vegetables for our wide range of delicious sweet and savory food products. Our food products are nutritious, delicious and environmentally responsible. Every time you purchase our food products you help to reduce the UK's food waste footprint, reduce carbon emissions, and help food insecure families in your local community.